You may or may not be using the basic segmentation strategy of RFM (recency, frequency, monetary)—that is, dividing your mailing list into a few buckets based on recency in ordering or visitation to ...

Traditional RFM segmentation just isn’t enough for catalogers. They need to identify and then segment meaningful factors on their house file. This can be useful when deciding how deeply to mail into ...

Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...