Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

Google’s John Mueller responded to a thread in Reddit about finding and fixing inbound broken links, offering a nuanced insight that some broken links are worth finding and fixing and others are not. ...

Google has been saying that 404 error codes are a normal part of the web, that 404s are not a low quality signal and that they don't use up your crawl budget. Now, John Mueller of Google explained why ...