Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

The update came days after ByteDance, TikTok's Beijing-based parent company, spun out a new US TikTok entity as part of a federal agreement designed to ease ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Fandom is leveling up its product suite with a new AI-driven ad-targeting solution designed to help clients capitalize on predicted trends in entertainment and surround viral moments. The tool, called ...

Elon Musk, CEO of X, unveiled the platform’s advanced advertising technology, which he claims has significantly improved targeting capabilities. Musk, during a livestream to advertisers on Wednesday, ...

ChatGPT may soon serve up ads for products it thinks you’d like to buy.