Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results in 2026.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...