Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

Ginny Marvin, Google's Ads Liaison, said if you put similar keywords in separate ad groups that can essentially make both eligible to be considered for auction selection. It would essentially remove ...

The World Federation of Advertisers (WFA) is reportedly shutting down operations of its nonprofit arm, the Global Alliance for Responsible Media (GARM), after being hit with an antitrust lawsuit from ...

LONDON (Reuters) -British ad group WPP slashed its profit guidance after some big clients left, others cut spending and new business dried up in June, putting it further behind Publicis in an industry ...

Oct 17 (Reuters) - French advertising group Publicis (PUBP.PA), opens new tab on Thursday raised its revenue forecast for the second time this year after posting better than expected organic growth in ...

British advertising group M&C Saatchi forecast profitable growth in 2026 on Monday, supported by new client wins and cost savings, sending its shares up more than 6% in early trade.

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...