Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

How much is a paid-search click worth? How much of the company's budget is wasted per month? Search marketers at small and mid-size companies can now find answers through a new tool from WordStream ...

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. Yet this can be easier said than done. By ...

Kevin Gibbons spotted a new feature in his UK based Google AdWords account. On his campaign screen, he noticed a message from Google with "Campaign Optimisation" reports. They look very similar to ...

Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more in the campaign, expand the ...

Today Google announced enhanced AdWords campaigns, a significant upgrade that gives local businesses more flexibility and control in how they reach consumers. It also highlights Google’s desire to ...

As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes, but do so with caution. A B2B search advertising campaign is ...