Wed, September 4, 2024 at 9:50 PM UTC You can now secure your doll before anyone else if you’re an AG Rewards member. Today, American Girl offers early access to shop for the new holiday doll, plus ...

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...

American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...

What was your favorite American Girl doll, the one you identified with? ALLISON HORROCKS: My name is Allison Horrocks, and I am still a Molly McIntire. MARY MAHONEY: I'm Mary Mahoney, and I'm ...

NEW YORK – The American Girls are turning 40, but when you look at them, you’d never know it. They are forever 10, ...