Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the logo, its design elements, and what they represent, particularly in relation ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

Carmaker BMW has unveiled a logo for its newly launched, standalone brand BMW Alpina, dedicated to high-end performance vehicles. Originally founded as a BMW tuning business in 1965, Alpina was ...

Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern logo design,” ...