In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Download PDF More Formats on IMF eLibrary Order a Print Copy Create Citation This paper applies the two-country open-economy model with trade in stocks and bonds of Coeurdacier et al. (2010) to ...