Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

Bra-Fitting Startup Measures Chests With an iPhone App ThirdLove says it can render a couple of carefully angled 2D photos of a woman's bosom into a 3D model used to select a perfectly fitted, ...

The standard sizing of bras as is can work for some women, but there's a huge variability in what breasts can look like. To Mona Zhang, 26, boobs are like snowflakes—no two are the same. Last year, ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

Wearing the wrong bra size could make you look more Shrek than chic, a new study has found. Britain-based lingerie retailer Pour Moi created a horrifying 3-D model called “Melanie” to highlight the ...