While it’s essential to focus on metrics specific to the tech team’s day-to-day work, CIOs and CTOs must also look at broader data on productivity, customer and employee satisfaction, and returns on ...

AI agents aren’t human customers, and that breaks everything we know about how markets behave. They don’t have purchasing habits, don’t experience friction and don’t develop brand loyalty. After ...

Companies spend nearly $5 trillion on technology every year, with software and IT services accounting for more than half that budget. While CFOs may approve these investments, the vast majority remain ...

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

The recent Dynatrace Innovate event, which took place earlier this month in Amsterdam, showcased the company’s ambitions to extend observability beyond IT operations. Analyst Gartner defines ...

Is your marketing strategy driving real business results, or just collecting vanity metrics? Here’s how to align marketing with revenue, track meaningful metrics and adapt fast in a shifting business ...

Here are some of the key business metrics to watch from Snowflake’s (NYSE: SNOW) Q3 earnings: Remaining Performance Obligations (RPO): $7.88 billion, up 37% year-over-year, significantly outpacing ...

Jack Perkins is the founder at CFO Hub, which provides on-demand CFO, controller, accounting, and HR services. Below he shares the metrics that determine business survival and growth. Most CEOs track ...

Security and risk management (SRM) leaders face mounting pressure from executives to ensure that security incidents are managed effectively, minimizing disruptions to enterprise performance and ...