Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

DoubleVerify Taps Into IMDb for Insights on Streaming Content Roku, DoubleVerify Report Substantial Drop in Falsified Ad Impressions Broadcasters See More Potential in Programmatic Advertising Since ...

In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada.

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

Not so long ago, owning a “colour TV” was a status symbol in Indian households — a marker of technological progress and modern entertainment. But just as colour became the default, the terminology ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...