Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Have a website with a good amount of traffic? If so, it’s time to focus on ...

If you want consumers to do something after they see your online ad, email message, website, landing page, Facebook post, sales page, product page and so on, then you need to include a call to action ...

Title Larger, upfront text. In the example below, "Sample Call to action #1." Text Normal, plain text. In the example below, "This Call to action has additional text provided here." Link Text and URL ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. When creating any type of marketing strategy or tactic ...

When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Facebook hopes the new call-to-action feature will help Pages drive “business objectives,” whether that’s getting more sales, more views, or any of the other possible options. Whichever of the seven a ...