As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about your customers and prospects is essential. You ...

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests. The downside to Web-generated ...

Video may have killed the radio star, but it looks like print catalogs and the Internet have a much more symbiotic relationship. About half of consumers shop by catalogs and online. Forrester Research ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing database marketing agencies, announced that its wholly owned subsidiary CognitiveDATA is ...