The Simple Life App helps users achieve sustainable change in their wellness journey through its adaptive product design. Continuous personalization and user feedback help change human behavior and ...

As early humans spread from lush African forests into grasslands, their need for ready sources of energy led them to develop a taste for grassy plants, especially grains and the starchy plant tissue ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...