The course will comprise of 10 three-hour lectures (Thursdays 14-17). Each lecture will concentrate on one topic in the area of animal learning, with the aim of starting from the behavioral phenomena, ...

Strengthening skills: Observational learning is also a key way to reinforce and strengthen behaviors. For example, if a study ...

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes, and even ...

Do features like humor, sex, color, and music in a commercial merely increase our attention to product information in a message, or can they directly influence our attitudes? The results of an ...