Color analysis helps identify the shades that best complement your natural features by categorizing you into a "season" based on undertone, hair, and eye color. Each season—Spring, Summer, Autumn, and ...

Seasonal color analysis is making a comeback, driven by TikTok and a push for personalized fashion. Experts like Kirsten Welsch of ATX Color Studio explain the rise in demand for structured color ...

The resurgence of seasonal color analysis can be traced to TikTok and other social media platforms. Videos of the draping sessions are entertaining, even if the average layperson can’t quite “see” ...

If you've been on TikTok or Instagram lately, you've likely scrolled across more than a few seasonal color analyses. Many of these trending videos focus on how to find the best hair color for your ...

Kathy MacKenzie is the sole provider of color analysis services in New Braunfels. Her passion for color theory and a few ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness.