Humans and other primates see color thanks to three different kinds of cells in the retina. By responding differently to short-, medium- and long-wavelength light, these cells provide the information ...

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

With endless options, picking the perfect paint color can be overwhelming and feel impossible. Now, companies are helping to make the choices for us. By Ronda Kaysen By the time the workers arrived to ...