Discover how the color of egg yolks shapes our expectations about taste and nutrition. Through blind taste tests and scientific explanations, this video explores why visual cues like yolk color can ...

The mystery is over about the flavor of a new jet-black ice cream that will be introduced by Columbus-based Jeni's on Aug. 14. The conceptual new release from Jeni Britton and Jeni's Splendid Ice ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

Food and flavor analysis can gain valuable insights through Proton-Transfer-Reaction Mass Spectrometry (PTR-MS). To demonstrate its capabilities, the IONICON Applied Science Team conducted a ...

Upon first biting into a cotton candy grape, I felt sure it had an artificial flavor or that some "weird science" had hacked Mother Nature in vicarious ways. Its resemblance to the classic pink, ...

In her new book, “Flavorama,” the flavor scientist Arielle Johnson demystifies the sense of taste. Take this quiz and see how much you know about how taste is perceived. About eight years ago, Arielle ...

Ever bitten into a hot pie, yelped "Hothothot!" then had your taste buds go on strike for the next week? Taste buds are a sensitive bunch. Taste buds are clusters of tiny sensory cells. They detect ...