It’s a blast from the past, but with a much-needed upgrade.

We love a matte liquid lip as much as the next person, but it’s no secret the formulas aren’t friendly when it comes to maintaining hydration. And to be honest, we refuse to sacrifice a supple pout ...

If there’s one thing we adore, it’s a good, nourishing tinted lip balm. We love lip balms, but we also love that extra color that tinted lip balms give. But finding that perfect mix of color and ...

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Thanks to creamy, buildable pigments by Merit, Hourglass, and Ilia, it’s easier than ever to define and shape your lips.

When it comes to enhancing your lip makeup routine, understanding the differences between lip liner, lip pencil, and lip crayon is essential. While these products may seem similar, they serve distinct ...

Friday Night Lights author Buzz Bissinger spends a lot of time with grooming products. It’s an obsession he’ll now be writing about for the Strategist. In his free time, he’s at work on a book (via ...

It turns out you don’t have to be a kid to use Crayola crayons. Under the Forks Township company’s newest partnership, you just have to be a fan of colorful lip balm. That’s because Crayola has ...