When a consumer walks down a street lined with shops, each business on the block is competing for the consumer's attention. Appealing storefront displays and in-store product displays are examples of ...

The analysis of visual color and color variation is an important exercise for numerous markets and industries. Here, we describe in detail protocols and optimal practices for dependable and sturdy ...

Unmetric, a specialist in branded content analysis, has added capabilities that it says can help marketers identify the most engaging colors and images posted on social media. These can then be ...

Map and navigation apps, be they from Google, Apple, previously Nokia, or even Microsoft, can be life savers, especially when venturing into territory unknown. But that only works if you can actually ...

People can be made to see reddish green and yellowish blue—colors forbidden by theories of color perception. These and other hallucinations provide a window into the phenomenon of visual opponency ...