Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Content marketing works best when you have a well-defined ...

Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Whether you are new to the field of content marketing or you have been planning to figure out new approaches to make your content marketing activities successful, then there is no better way rather ...

Both will ultimately draw in more viable leads and clients. Let’s discuss how you can accomplish creating a content strategy plan. A content marketing strategy is an essential component to having a ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing content ...

If you didn’t already prepare one at the end of last year, now is the time to start drafting your content marketing plan for 2019. If you’re wondering where to begin and how to structure it, here’s a ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

The legal industry gets a lot of coverage in the marketing world, and for good reason. It’s not only a highly competitive industry but also one where business owners struggle the most to create great ...