Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

If there’s one thing that has revolutionized the way people browse online, it is personalization. This transformative experience, often felt as your social media app anticipating your needs, is ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits ...

BOULDER, Colo.--(BUSINESS WIRE)--According to The Future of Content: Rethinking Content Consumption, a national survey report released today, consumers want to discover digital content on their own ...

As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you ...

Aprimo, the industry leader in AI-powered content operations and digital asset management, today announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content ...

Contentful, a composable content platform, signed a definitive agreement to acquire Ninetailed, a structured content personalization and experimentation platform, to offer Contentful customers a ...

The digital transformation sweeping across the business-to-business (B2B) landscape has made one thing clear: Personalization is no longer a luxury. In today’s information-saturated environment, ...