Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

A major turn in online advertising was marked by the idea that “content is king,” coined by Bill Gates in 1996 in an essay that bore the phrase as its title. After almost three decades, we have ...

In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise ...

David is GM EMEA at Sizmek, the largest independent buy-side advertising platform. David has a track record as CEO & Managing Director in the media, ad-tech, telecoms, digital and mobile, gaming and ...

Reviewing the data captured from bioreactor processes can be overwhelming. What do you look at first? How do you determine what data is the most impactful to your research? What really matters? “It’s ...

Code review is essential in software development, playing a vital role in enhancing product quality by catching mistakes early on. An integral part of this procedure is choosing the right reviewers to ...