Does anyone actually know what it means to be a copywriter in the digital age? Each and every day, a wave of ecommerce shoppers, avid article readers, and tech-tool consumers flood the internet, ...

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AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than ...

As a direct result of the changes that digital marketing has brought about, the art of copywriting has changed dramatically. The old rules, while perhaps not entirely defunct, have been supplemented ...

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There’s a lot more that goes into professional writing than a good vocabulary and a great spell-checker. If you want to get a nuanced introduction to professional writing, and learn to create content ...

For any brand, its "voice" is communicated via smart, concise copy that communicates how its offerings align with the customer's needs and values. In order to create copy that inspires, however, ...

The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent report by Sticky ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. The 2020 Complete Digital Copywriting ...