Customer data platforms (CDPs), which historically acted as storage and cleanup tools, are turning into something more ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals organized.

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Opinions expressed by Entrepreneur contributors are their own. Why you need to innovate with privacy on top of mind Why ignoring privacy regulations will spell trouble for your business Strategies for ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

“Arguably, the most important evolution in the history of marketing is the ability to understand what data you have, what data you can get, how to organise and, ultimately, how to activate the data.” ...