Developing a company’s long-term strategic plan is an ambitious undertaking—and it becomes even more complex when the plan is closely tied to advancing the digital maturity of the world’s 10th-largest ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Supply chain is one of the most critical functions of a health system, so it’s critical they create a strategic supply chain model that aligns with their vision. A strategic model means moving beyond ...

Online marketing has become a crucial strategy for creating a successful, competitive business. However, the vast array of digital marketing options and channels can feel overwhelming. What works for ...

Most executive leaders today are well aware of the transformation that AI is creating in business. But too often, the directive of implementing AI falls short. In my work in B2B marketing, I've found ...

The new Pentagon leadership has set itself up to potentially oversee fundamental changes that could dramatically improve military warfighting capabilities for decades to come. In addition to ...