A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

DALLAS, TX, USA, March 9, 2023 /EINPresswire.com/ -- Catchy Creative Copy, a new professional copywriting company that focuses on crafting high-quality, effective ...

Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of ...

1. How did you end up being a creative? Back in the day, a friend of mine wanted to become a copywriter. Since I was clueless about most things, including what I was going to do with my life, I asked ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

Indie creative and brand agency, Chello, has hired five senior-level professionals to its team, whose expertise covers video production, creative, copywriting, and more. The agency’s new senior hires ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...

I grew up playing the cello, so I think there was a part of me that was interested in the arts. In school, I did fairly well in most of the language courses. Quite early on, I found my love for ...