Your mindset is a powerful determinant of how creative you are. Open up your thinking and you open up the possibilities for a ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

Think outside the box, shake things up, and think different: The metaphors we use for creativity suggest that it’s different from many other pursuits. As a result, it might seem that being creative ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...

In step two, incubation, necessary connections are made in order to “lay” the idea – like when an egg is getting “incubated” and getting the heat it needs to turn into a full-blown chick. In this ...

For Christoph Niemann, the act of creating work is thoroughly unpleasant. But writing a book about it has proven to be a delight. “For anything decent I’ve ever done,” he writes in his new book, ...