Get out of the building. Steve Blank, a serial entrepreneur, teacher, and father of the Customer Development methodology is best known for that phrase. Customer Development is not a reason or even an ...

Customer interviews are responsible for guiding today’s best products. It is much easier to build an execution plan based on customer insights rather than guesses of what the customer needs and will ...

If you’re trying to implement customer development at your startup, you’ll learn more from these 3 case studies than anything else I’ve seen. I consider each of these a “must-read”. I’ve quoted some ...