Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Chief marketing officers (CMOs) and marketing leaders are increasingly transcending traditional boundaries, blending marketing expertise with corporate strategy. This evolution reflects a growing ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

AI and the CXO are reshaping customer experience as leaders build adaptive systems that respond in real time to customer needs and expectations.

How many times have you heard the saying “put your customers first” in your life? Businesses that do this often have the winning card in a competitive game. In the software service sector, customers ...

In today’s competitive market, one should realise that the key to thriving in the landscape of D2C business lies within the treasure trove of customer data. One-size-fits-all marketing is a thing of ...

To help organizations move beyond outdated feedback tools, CallMiner has rolled out Outreach, an AI-based feedback platform. Rather than relying solely on traditional surveys, Outreach combines ...

In every sector, technological advances are raising customers’ expectations regarding how they should be able to interact with brands. The banking and finance sector, which has long emphasized product ...

Strategy is the only Analytics & Business Intelligence Platforms vendor to receive this distinction for four years in a row based on ratings from professional product users. Strategy Inc., formerly ...