Two Mississippi men started a custom jeans company in an old body shop and now stars and celebrity sports figures wear them.

The word “omakase” typically suggests fatty tuna, not selvedge denim, but that might change thanks to Raleigh Denim Workshop. Priced at $5,000, the brand’s Omakase custom service connects patrons ...

Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in ...

Peloton instructor Emma Lovewell teamed with denim label Sene to create jeans that are custom-fit to each customer. Here's what we think Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE.

Some Catoosa women have created a unique business, making jeans for people in wheelchairs and ship them all over the world. But they are struggling after a tough year and hoping to grow. Inside John's ...

Jeans are up there with bathing suits on the list of least enjoyable things to shop for, thanks to wildly inconsistent sizing between (and even within) brands and limited options for anyone who ...

Finding your pair of jeans—you know, the ones that make you feel confident, fit well, and are actually comfortable—seems like ...

BESPOKE SUITING is known for being time-consuming and exorbitantly expensive—the sort of indulgence associated with royals, celebrities and pre-2008 investment bankers. Reasonably enough, most men ...

Add Yahoo as a preferred source to see more of our stories on Google. Two Mississippi men set out on a mission to build a business that made tailor-fitted jeans exactly to customers' orders. It ...

Two Mississippi men founded Blue Delta Jeans to create bespoke, tailor-fitted jeans for customers. The company grew from a small, part-time operation to a global business with 75 employees. Bespoke ...