Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Though Salesforce does not directly support the importing of VCF files, also known as vCard files, you may be able to use an alternate method to upload your vCard contacts to your Salesforce contacts ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...