Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Federal agencies invest billions of IT dollars annually to deliver services more effectively and securely. However, many face a common stumbling block: How to overcome obstacles that hinder ...

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now your client wants to know about the quality of the ...

Hackers are tricking employees at companies in Europe and the Americas into installing a modified version of a Salesforce-related app, allowing the hackers to steal reams of data, gain access to other ...

Salesforce said it’s investigating an incident where hackers compromised some of its customers' data after breaching customer ...