Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sarah Rose, SVP International Digital Operations, ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Decisions are the lifeblood of business. From the c-suite to ...

Luca, Michael, and Amy C. Edmondson. "Where Data-Driven Decision-Making Can Go Wrong." Harvard Business Review 102, no. 5 (September–October 2024): 80–89.