Life is full of A/B tests. People perform A/B tests every single day, often without knowing. From parenting to gardening — and everything in between — we test options to see what works best: Does my ...

When it comes to affordably delivering the right care at the right time, data and analytics give superpowers to healthcare professionals. Data-driven precision medicine can empower clinicians and ...

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We propose new data-driven smooth tests for a parametric regression function. The smoothing parameter is selected through a new criterion that favors a large smoothing parameter under the null ...

Litmus, an email marketing and analytics firm, is offering a new service featuring what it says are proactive, data-driven recommendations for email testing. The technology will recommend email client ...