How do you create an effective sales page that will move your potential customers further along in the sales funnel process? To gain solid leads who are willing to close the deal, try focusing, for ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. As constant change becomes the norm for the modern business world, we find the rigid ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good ...

There is no question that having your own business can be extraordinarily time-consuming. You’ll spend hours every day sifting through data, talking to your team and figuring out what you need to do ...

What Is A SaaS Sales Funnel? In the world of sales and marketing, sales funnels remain an essential tool as they capture a buyer’s journey in its entirety, from the initial awareness of a problem to ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

One of the biggest challenges of running a business is learning how to leverage limited resources. Of all the resources needed for running a successful business, there is only one that can't be bought ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...