In "The Achievement Habit," Stanford engineering professor Bernard Roth explains how design thinking can help you get to the root of any problem — and solve it.

Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...