Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

The right marketing strategy can propel a business to new and exciting heights. While many leaders tend to focus primarily on product or service development, taking the time to reflect on potential ...

You know you need “marketing,” but your runway says you can’t afford experiments that take six months to maybe work. You’ve posted a few times on social, sent some cold emails, tweaked the homepage ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

As artificial intelligence (AI) and self-service marketing tools boom, small and mid-sized businesses are paying with ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

When meeting with a prospect for the first time, you probably don’t automatically offer your products or services. Instead, you build a foundation by talking with them to learn where they are now and ...

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Discover an effective, structured approach to implementing 1:Many Account-Based Marketing (ABM) with our proven model. Designed for straightforward adoption by marketing teams, this six-stage process ...

Utilizing carefully designed and executed research can help direct your Ed Marketing Strategy. Join Holly Kurtz, PhD, Director of the EdWeek Research Center, and Maurice Bakley, Publisher of EdWeek ...