Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how ...

Imagine trying to understand Manhattan’s traffic patterns by monitoring individual streets in isolation. You might notice heavy congestion on Broadway and divert cars to 7th Avenue, only to create a ...

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...