A White House representative used the pop star's song lyrics against her after Carpenter called out the unauthorized use of ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

Economically, 2011 is shaping up to be a challenging year. Key measures are all trending down, and global equity markets are in retreat. But this doesn’t mean that we stop marketing. Instead, it ...

Direct mail may generate the highest response rates of all direct marketing vehicles, but email posts the highest return on investment, according to the Direct Marketing Association’s annual response ...

IRVINE, Calif.--(BUSINESS WIRE)--Managed Direct Response, a leading provider of comprehensive marketing solutions, is thrilled to announce significant business growth driven by our satisfied clients' ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

The more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new strategy with SEO based on Google’s latest search algorithms, social media strategies, ...

The Covid-19 pandemic has made it arguably more important than ever for marketers to be able to measure the value of every bit of advertising they do. The economic outlook is gloomy, finance ...

The more the world of marketing has changed, the more certain fundamentals have stayed consistent. For every new strategy with SEO based on Google’s latest search algorithms, social media strategies, ...