According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

IBS Direct, a longtime direct marketing printer and services provider based in King of Prussia, Pa., has been acquired by a group of private investors led by managing partner Manny Ortiz. Logan ...

Access of our Direct Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

If there was ever a time to take the plunge into Internet marketing, now is the time. Why now? Internet marketing — or eMarketing, as we refer to it at GotMarketing — is incredibly cost-effective, and ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter. We'll be in your inbox every morning Monday-Saturday with all the day’s ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...