In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Correction, Sept. 9: The list price of Zepbound has been revised from an earlier version of this article. Eli Lilly’s decision to sell its obesity drug Zepbound directly to patients for $499 per month ...

Free image from Pixabay under liscense, creator unknown. As consumers rely more on digital content and AI to choose providers ...

Following up on their report on consumerism in healthcare, Rock Health Managing Director Malay Gandhi sat down with a few entrepreneurs that are trying to make direct-to-consumer business models in ...

Businesses have used market research for decades to determine what brand of soap consumers like the most, or which luxury car is the “coolest,” but physician leaders and hospital C-suite managers have ...

UnitedHealthcare has unveiled a direct-to-consumer portal for commercial members to buy additional benefits that may not be covered by their employer. The marketplace, called UHC Store, is available ...