Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...
Dos Equis began teasing the character's return on Jan. 8 through a series of unbranded videos depicting his boring life in ...
The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...
Dos Equis is reviving its most iconic campaign, bringing back Jonathan Goldsmith and a familiar catchphrase. The Most ...
Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...
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