Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...

Since its launch in May of 2010, Instagram has grown by leaps and bounds. Today, the site welcomes 400 million visitors monthly who love the visual perspective on the world that the photo and ...

Members of Fast Company Executive Board share their expert insights. [Image: Courtesy of the individual members.] The Fast Company Executive Board is a private, fee-based network of influential ...

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

A new report by AppLovin breaks down the key metrics which make for an effective ad creative. The report was derived from analysis of the performance of over ten thousand creatives made by AppLovin’s ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

Samsung debuted nine separate ads in Q1, three of which were the most effective technology ads, ranging in Ace Scores from 686 to 636. This compares to competitor Apple, which only debuted four new ...