Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Mission statements are not one-size-fits-all, although there are some guidelines that can help you craft one that effectively captures the purpose and goal of your business. The general rule for these ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

First-year student Rohan Rajiv is blogging once a week about important lessons he is learning at Kellogg. Read more of his posts here. We recently looked at a few mission statements in our Values ...

Your mission statement is a clear description of why your business exists -- what it produces, whom it serves, how it serves them and what it stands for. By itself, however, the statement is just ...

Opinions expressed by Entrepreneur contributors are their own. “We provide our products and services with a dedication to the highest degree of integrity and quality of customer satisfaction, ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

Whether it’s a daily mantra or a quote to return to when times get tough, having a personal mission statement brings focus and purpose to your life. Here are five examples of real-life personal ...

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Opinions expressed by Entrepreneur contributors are their own. Nine out of 10 of all the mission statements I read in business plans are wastes of time, paper or digital space. The rare one is a ...

ESCANABA, Mich. (WLUC) - First and second graders at Lemmer Elementary School in Escanaba are making family mission ...