Your mission statement is your message to the rest of the world about what you intend to accomplish with your project. Your statement needs to express your purpose without overwhelming the reader with ...

The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

In 1961, President Kennedy stood before an audience in Congress and countless Americans on their televisions and proposed that the United States "should commit itself to achieving the goal, before ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over the years, I’ve observed complete bewilderment over two of the fundamental features of ...