Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

For GOLF.com’s 2023 ClubTest, we flipped the script on the traditional testing process, to provide an inside look at not just new golf club technology but also the fitting process from the perspective ...

It’s a near certainty that fitting benefits all golfers. It’s almost as much of a near certainty, however, that the process of club-fitting requires a time commitment. But technology is doing its part ...

Artificial Intelligence’s impact on the world may be a source of current controversy—ChatGPT legal briefs, anyone?—but AI’s expanding role in golf, particularly when it comes to club fitting, might ...

Most golfers select their clubs off the rack. They walk into a pro shop or golf store, pick up a driver, waggle it a few times and decide, largely based on feel and appearance, whether to put it into ...

MAGNOLIA -- OK, so your golf game is rounding into summer form, and you now realize that those first few rounds of the spring weren't just ugly aberrations. You stink. You can't hit the ball the way ...