Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It is implicit that high-quality communication is central to successful marketing and sales ...

While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing. Marketing budgets as a percentage of company ...

Digital marketing is changing fast. Your audience is bombarded with media competing for their attention. Your products are evolving. Is your marketing strategy evolving, too? To succeed today, you ...

According to a statistic by Marketing Metrics, you are from 3 to 14 times more likely to convince an existing customer to make a repeat purchase than you are to convince a totally new customer to make ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

It's the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing. Of course, I'm ...

Content does not equal authority: Creating content doesn’t automatically makes you an authority Automation is good but don’t hinder creativity and expertise with smart AI tools Not all of your content ...

While it isn’t at all original to say “content is king,” consider how things work in international search marketing. Every organization works diligently to reduce the costs of content. That isn’t ...

Here is B2B Marketing’s list of the fundamental skills marketers need in 2014: 1. Marketing planning and strategy: Think of this skill as your bricks and mortar. You must underpin anything you do with ...