The new debt facility from HSBC Innovation Banking and Hercules Capital will support Funnel’s shift to an AI-first platform, ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

New York, Nov. 11, 2021 — Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released New Visitor Analytics, which allows marketers to make better, faster ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...